Windows 8 Apps and Personalised Advertising

 

Any developer deciding to Add the Microsoft Advertising SDK as a part of their App stack will now automatically offer users the option to personalise their adds (the setting is off by default)

image

An interesting addition to 8.1 and another sign that the onward march of ‘targeted advertising’ continues.

 

NB Image Still from ‘Vantage Point’, which will be available soon in the App store.

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