Top Gadgets XMAS 2007

Cribbed from kenradio.com – a list of top gadget wants for XMAS 2007:

  • HD-capable flat screen TVs were number one with a bullet among all population subgroups with 35% of mentions. Interestingly, most of those HD sets will not deliver true HD to their owners, as only 2% also intend to get a HD box from their cable or satellite company (ranked at #20 on the list).
  • Apple’s iPhone was ranked #15 overall. The hottest Apple-branded product was a laptop, ranked #11 overall and #9 among women.
  • While no individual Apple product ranked higher than #11 on the wish lists, when combined, Apple-branded technology products make it to the top 5 overall with one-in-six considering purchase, suggesting strong potential holiday season for the company.
  • Men and women had six items in common in the top 10—the rest were unique by gender. Sony PS3 and Xbox 360 were on the top 10 list of men but did not make it to the top 10 list of women. On the other hand, TiVo/DVR and Apple laptops were in the top 10 for women but did not show up on men’s wish lists for the holidays.
  • Laptops were preferred over desktop PCs 2-to-1 among those 18-34. Nintendo Wii, Sony PS3 and Xbox 360 were all on 18-34 lists—Nintendo Wii was the highest ranked console, ranked #8 overall, edging out Sony PS3 which came in at #9. Xbox was ranked #12.
  • Digital cameras are popular across all age groups—ranked #2 or #3 in all age or gender groups.
  • GPS navigation for cars is mainstreaming—it was ranked #5 item among men and #7 among women.

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